Project Description

CAN-AM has several telematics partner, along with Ford & GM, we need to generate social media content to increase website traffic. This social media project is for CAN-AM wireless telematic division.

Challenge:

• Can-Am is growing fleet management division (we partner with manufacturer / platform such as Geotab, NoCell, Surfsight, Zonar, CallPass), and need to reach out to all decision maker who manages company fleet vehicle, trailers, and motorized equipment
• Most fleet already has telematics device, how do we identify business that would be willing to consider alternative solution and switch their service to Can-Am

Scope:

– Research ways to get data to identify companies who has fleet vehicle/motorized equipment/trailer who is willing to consider alternative solution

Deliverables:

• List of data source tool or method that can be used cost effectively to identify prospects
• Cost effective sales and marketing strategy to reach out to the prospect
• List of qualified prospect company & their contacts