Increase Understanding and Learning About Our Target Audiences
Project Description
Company background
The LEGO Group is a Danish construction toy production company based in Billund, Denmark. It manufactures Lego-branded toys, consisting mostly of interlocking plastic bricks. The LEGO Group has also built several amusement parks around the world, each known as Legoland, and operates numerous retail stores.
[Founder]
(https://www.google.com/search?sca_esv=600179082&sxsrf=ACQVn08w2AuQcriE9rIV6tSeZ3SHYlWTsw:1705818578400&q=lego+group+founder&stick=H4sIAAAAAAAAAOPgE-LUz9U3MCsySynSUs9OttJPKi3OzEstLoYz4vMLUosSSzLz86zS8kvzUlKLFrEK5aSm5yukF-WXFihABQH2oAxxSwAAAA&sa=X&ved=2ahUKEwiXuKqz7e2DAxWak2oFHWeNCMoQ6BMoAHoECGcQAg):[Ole Kirk Christiansen]
( https://www.google.com/search?sca_esv=600179082&sxsrf=ACQVn08w2AuQcriE9rIV6tSeZ3SHYlWTsw:1705818578400&q=Ole+Kirk+Christiansen&si=AKbGX_oBDfquzodaRrfbb9img4kPQ4fCBZjeqAiaW1svvC8uXgTk9M-D125ByOHPuqHDLv9w-8KTmJQLIqZOiTSGs3d0Y0dSEuShZV0jvANI93hDkGrjOP0TYE6GSxQ9AXPc3MK_D3MsnLG4TRe4bPoR23qWOIRAM3uY5bifxofh5zMd46MLQH5e6kPVMKvci16Ewjw7ukuDxnzawmKHn_s6xRmbPNuKlA%3D%3D&sa=X&ved=2ahUKEwiXuKqz7e2DAxWak2oFHWeNCMoQmxMoAXoECGcQAw )[Headquarters]
(https://www.google.com/search?sca_esv=600179082&sxsrf=ACQVn08w2AuQcriE9rIV6tSeZ3SHYlWTsw:1705818578400&q=lego+group+headquarters&stick=H4sIAAAAAAAAAOPgE-LUz9U3MCsySynS0spOttLPL0pPzMusSizJzM9D4VhlpCamFJYmFpWkFhUvYhXPSU3PV0gvyi8tUECWAQDkvhhdUwAAAA&sa=X&ved=2ahUKEwiXuKqz7e2DAxWak2oFHWeNCMoQ6BMoAHoECFEQAg):[Billund, De]
(https://www.google.com/search?sca_esv=600179082&sxsrf=ACQVn08w2AuQcriE9rIV6tSeZ3SHYlWTsw:1705818578400&q=Billund&si=AKbGX_qWtsfHufXsq_1jeDkJp50FstNngDxsch3EVTUjn7imcJ71QldHG-1OHMT046rylBvZ6zVedVjd2GzYBOywMmPUgavf_Rw8RdSB_5-0KwHCSMTBigt8N8zssfWQuzuAVIBlle8m4xqcWjNZTwVnyMbjlu_HgP5oSAnvCoGECuz0WCp8e5X9rvAbRGVAoE0NXhuKcJsZ&sa=X&ved=2ahUKEwiXuKqz7e2DAxWak2oFHWeNCMoQmxMoAXoECFEQAw)Project background
We need to constantly understand and learn about our target audiences in order to be relevant to them.
Project scope and deliverables
Project A: Design a LEGO product/service/campaign for you and your peers
At LEGO we seem to do a decent job designing products and campaigns for kids up to 11 years old. Recently we’ve been successful with our botanicals series, and suddenly females aged 25-40 years buy and build LEGO. But what would make you and your peers (buy and) build LEGO? A product or a service or a campaign? We are all ears.
Critical success factors
Required student skills
Project Details
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Summary
- We need to constantly understand and learn about our target audiences in order to be relevant to them.
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Sponsor
- LEGO
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Semester
- Spring 2024
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Academic Area
- Marketing
Retail or Wholesale Trade