B2C Segmentation
Project Description
At Spoonified, we are developing technology that will make meal tracking easy, natural and intuitive. We expect to have a MVP by August of this year.
As a next step in the our journey we are looking to validate a Product Market Fit in the real world. The questions we want to address are –
- Customer Segmentation
- Target Customer Segment
Project Details
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Summary
The purpose of Spoonified is to simplify this complex process of tracking food habits by developing a smart utensil (like smart spoon) with integrated nutrition tracking technology. Spoonified will be able to detect what are you eating, how much are you eating, how fast you are eating and track the nutrition consumed as part of each meal.
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Sponsor
- Spoonified
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Semester
- Summer 2023
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Academic Area
- Organizations Strategy and International Management
Technology and IT