Building Brand Equity for iBizSoft Inc.
Project Description
ABOUT COMPANY
iBizSoft is a consulting services organization offering eCommerce and ERP solutions for a number of large business verticals around the globe. Founded in 2001, iBizSoft has been a premier Oracle partner having implemented 300+ eCommerce B2B and B2C storefronts with integration to Oracle ERP.
Agnostic to eCommerce and ERP platforms, iBizSoft team has 500+ man years’ experience in technologies such as Oracle iStore, Oracle ATG + Endeca, Oracle Commerce Cloud, Magento, Shopify, Salesforce Commerce and ERP applications such as Oracle E-Business Suite, MS Dynamics, JD Edwards, Salesforce CRM to name a few.
PROJECT SCOPE AND DELIVERABLES
- Understand the consulting services business trends in the US, and come up with a marketing campaign showing iBizSoft as the solutions company for any business vertical, agnostic to technology.
- Identify competition and outline what differentiates iBizSoft’s services from the competition and how to address them through campaigns or some kind of messaging.
- Come up with marketing strategies for prospects similar to those iBizSoft has worked with.
- Define the Marketing Platforms both digital and non-digital media where the findings of the Marketing Trends can be applied.
- Any other deliverables that we can discuss and implement that can lead us to a successful marketing strategy.
Project Details
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Summary
Explore business trends and implement the findings for building marketing strategies for Brand Building of iBizSoft consulting services.
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Sponsor
- eComchain
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Semester
- Spring 2023
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Academic Area
- Organizations Strategy and International Management
Software