Client and Consumer Pilot Project

We are a next generation B2C platform for businesses who recognize the need and value of personalized (1-1) interaction with their customers:
These businesses recognize that personalized interaction drives customer engagement frequency, transaction revenue and brand loyalty
Their customers seek a high level of personalization that delivers on expectations that builds trust with the brand; however with the ability to manage the experience on their terms
Our platform is agnostic and capable of application across multiple business verticals to improve consumer experience and generate a new source of revenue
Our platform combines video broadcasting, text messaging and live streaming into a fully interactive solution
We couple client data with FA_MUS data to provide insights to maximize:
Customer Experiences
Business Revenue
Organizational Productivity

Summary
- To deliver Proof of Concept for our Platform. The main objective is to evaluate and analyze both business client usage and consumer adoption.
Sponsor
- FA_MUS
Semester
- Fall 2022
Academic Area
- Marketing

Technology and IT