UTDSolv Capstone Project

Go-To-Market Strategy

Project Description

Company Background

TraumaCare.AI is a health-tech startup that is building AI driven software for critical care, that is, for very sick patients (trauma, ICU, cardiac care). Our customers are health systems that provide this type of specialized care.

Project Background

The market for use of AI for specialized workflows such as critical care/trauma is still developing. Most health systems rely on their enterprise Electronic Health Record vendors (EHRs) such as Epic, Oracle/Cerner, Meditech etc. to provide these capabilities.

We believe that domain specific AI software provides better value to health systems than generic workflows built into broader EHR platforms.

Project Scope and Deliverables

Your job for this project will be to develop a go to market strategy for TraumaCare with a focus on appropriate pricing strategies that is aligned with our value proposition.

Critical Success Factors

Required student skills

Project Details

  • Summary
    • TraumaCare.AI is a health-tech startup that is building AI driven software for critical care, that is, for very sick patients (trauma, ICU, cardiac care). Your job for this project will be to develop a go to market strategy for TraumaCare with a focus on appropriate pricing strategies.
  • Sponsor
    • TraumaCare.AI
  • Semester
    • Spring 2024
  • Academic Area
    • Healthcare Management

Healthcare