Project Description

Company Background

Just The Heart, LLC is a creative designs and service company attentively delivering focused strategies and results for brands serious about their image and results. Services span multiple verticals and encompass web and graphic design, PR and marketing support, small video and motion graphics, and analytics & insights.

Business Context

We are an award winning privately-held company, and in a heightened growth phase. Clients are primarily secured by referral and cover multiple verticals. We have supported clients such as the NFL, provided “white-label” services for large printing companies, nonprofits, start-ups, and more, and we are preparing for future growth and business opportunities. Our goal is to best maximize our brand image and visibility (in DFW).

Project Background

This project is a continuation / extension of last semester’s top 14 project.

Project Goal

Help isolate, identify or capture, and present target companies for targeted marketing campaigns to increase company awareness, and recognition as a viable option for larger projects / companies. Tactics may include organic or paid marketing initiatives.

Deliverables

Project deliverables should include research and analysis, recommendations; a report. Ideally, a final presentation of results is beneficial as is an infographic or spreadsheet detailing final recommendations.