Perot Museum’s Thursdays on Tap

Project Description

Launched in the spring of 2021, Thursdays on Tap is a weekly, seasonal event for 21+ guests to enjoy live music, drinks and food trucks plus, full access to all the Museum.

The hope the team can create a marketing strategy for the spring 2023 launch as well as identify the target audiences for the launch.

Additional questions to be addressed include:

What motivated attendees to attend? (i.e. Museum access, food trucks, brewery, live music etc.)
When did attendees decide to attend and/or when did they purchase tickets?
How often do guests plan to attend throughout the season?

Project Details

Summary
- Based on research of current attendees and their purchasing habits, create a marketing strategy including target audiences for the FY23 spring launch of the Museum's Thursdays on Tap.
Sponsor
- Perot Museum of Nature and Science
Semester
- Fall 2022
Academic Area
- Marketing

Advertising