Project Description

Company background

I am an Credentialed Advanced Mediator for the State of Texas experienced in mediating high conflict divorce and civil cases. However my program is specifically not a facilitation or mediation service, it is not therapy, and I am not an attorney or a therapist.

I have a start-up business. My ideal clients are small business owners – family related or not – who are worried about a conflict with their business partner that is either hurting their business, the sale of the business, or is some other business or personal “pain point” – and they truly want to resolve the conflict for good with the best outcome for all involved.

Project background

My scalable business model is a “Lead – Video Sales Letter – Enrollment Call – Enrollment” working funnel, with running enrollment in my unique high-ticket 8-week online conflict resolution program. My post-graduate program is a “mediator on call” subscription model.

A key element of this program is that a business owner quickly resolves the conflict with their business partner without requiring the participation of their partner. I can also bring leadership teams through my program as their own cohort when all are on board. I also have a scholarship option for enrollment in my program.

My “Mindful Strategy” approach is neuroscience-based social emotional intelligence skills teaching and coaching for the most efficient and effective conflict resolution with lasting change. “Mindful” from mindfulness teachings living in Thailand; “Strategy” from Big 8 small business audit plus international Fortune 100 experience.

I run Facebook ad campaigns to my funnel which help find leads and build my email list when my ads are turned on. I have tech support for my funnel, my videos, my website and my online program. I have marketing support for my funnel messaging and my ads. I also have support for and am comfortable with the enrollment call process.

Project scope and deliverables

Where I need help is bringing leads into my funnel from other sources such as speaking, networking, email marketing, organic social media, or local media. I have “tried” all of these but are ineffective without consistent focus, though I feel I have yet to identify the optimal source of my ideal clients among these or other options.

1. What do you think is the optimal source of my ideal clients?
2. Which marketing option – or combination – is the best investment of my time for finding and attracting my ideal leads in the least amount of time (within 3 months), and being the most sustainable source of leads longer term?

Critical success factors

My goal is to steadily enroll an average 10 new clients each month for period of 3 – 6 months and scale from there. I can serve up to 25 clients in my program on my own while still managing enrollment calls. After this, I need a Virtual Assistant, if not sooner, and an Enrollment Coach to share in the enrollment calls.