UTDSolv Capstone Project

Supply Chain Market Survey

Project Description

SC Holdings would like to conduct a study focused upon the initial target market.

There are two goals:

  • The first is customer centric
  • Survey a statistically significant number of potential customers and gather publicly available information
  • Determine the most critical problems and needs they face today
  • Determine how those critical problems and needs may change looking ahead one year

The second is competition centric:

  • Gather publicly available information about our competitors (SaaS Supply Chain solution providers targeting small ecommerce suppliers)
  • Identify a comprehensive list of competitors and then focus on the top twenty based upon market share
  • Compare and Contrast the top twenty based upon a set of attributes

Examples of attributes may include:

  • Summary of features
  • Pricing
  • Strategic alliances
  • Customer base
  • Summary of product roadmap

Project Details

  • Summary

    • Market Research for Supply Chain SaaS solutions catering small eCommerce suppliers

  • Sponsor
    • nFLXn Point Group
  • Semester
    • Fall 2022
  • Academic Area
    • Operations Management

Consulting