Project Description

About TGR Creative: TGR Creative is a dynamic and forward-thinking creative agency based in Plano, Texas. With a focus on connecting brands with the Gen Z audience, TGR Creative leverages innovative strategies and captivating content to help clients establish authentic connections and achieve digital marketing success.

Agency Website: https://tgr.gg

Agency Motto/Tagline: Disrupting Traditional Media

Founded by: Eric Aaberg (UTD BS’23)

About Truman Factory (Our Client): Truman Factory (The Official Candy of Gaming) is a candy brand founded in 2016 here in Dallas, Texas. Crafted with a vision similarly to the Charlie and the Chocolate Factory Movie, each chocolate bar and candy bag features a “golden ticket” where consumers can enter a code online for a chance to win prizes such as a PS5, Steam Deck, Apple Airpods, and dozens more.

Now in stores such as H-E-B, MicroCenter, SHEELS, and online, the brand has signed our agency, TGR Creative, to run all of their marketing from social media, digital, web, email, packaging, brand/design, and more.

Brand Website: https://thetrumanfactory.com

Brand Store: https://thetrumanfactory.store

Brand Twitter: https://beacons.ai/TrumanFactory

Our Project: We are looking for passionate, creative, and interested marketing students at UT Dallas to work closely with our agency team as we build a new brand strategy and social media strategy for Truman Factory. Students will work hands-on helping create new innovative marketing collateral & advertising for a candy brand that is seen by thousands daily. In addition, the student marketing team will work closely with large brands such as Optic Gaming, as well as creators/influencers our brand begins partnering with in Fall 2023.

Our focus for the student marketing team will be social media strategy and content creation. We’re seeking students who want to help strategize, pitch, and create unique advertising opportunities on our brand ranging from TikTok to Billboard, Email, and Web.

Market: Candy/Snack Products

Target Audience: Gaming Community (Casual or Competitive)

Biggest Competitor: Feastables by Mr. Beast (https://feastables.com/)