VIDEOCOACHING: VIDEOCONFERENCE PLATFORM WITH AI ANALYTICS

Marketing:

Who is our primary target audience? Is it corporate trainers, individual coaches, educational institutions, or another group?
Which regions or countries are most conducive to adopting such a platform?

What are the core benefits of our platform versus traditional coaching or existing videoconferencing tools?
How do we communicate the value of AI analysis in improving the coaching process?
What success stories or use cases can we showcase as compelling testimonials?

What kind of content will resonate with our target audience? (e.g., Webinars, whitepapers, video demos)
Which online and offline channels should we prioritize for promotion?
How can we leverage influencers or thought leaders in the coaching industry to advocate for our platform?

How do we ensure that the onboarding process for coaches is smooth and intuitive?
What features or benefits should we highlight during product demos or trials?

What partnerships can we establish to help drive initial sign-ups or leads?
Can we offer a freemium model or a trial period to entice users to try the platform?

How can we best address common objections or concerns potential customers might have?
Are there opportunities for upselling or cross-selling within our platform or with associated products/services?

How should we structure our pricing? Per session, monthly subscription, per analysis?
What kind of packages or tiered services can we offer to cater to different user needs and budgets?

How do we gather feedback from early adopters to refine and improve our platform?
What kind of post-sales support and training can we offer to ensure users get the most out of our platform?

Which secondary markets can we target once we’ve established a foothold in our primary market?
How can we leverage the data and insights from our AI analysis to offer additional value-added services or features in the future?

Summary
- We are proud to introduce our cutting-edge AI videoconferencing solution, specifically designed for enriching and immersive coaching experiences. Our platform isn't just about connecting coaches with their clients; it's about elevating the entire coaching journey. A standout feature allows for the recording of sessions, which are then meticulously analyzed by our advanced AI algorithms. This analysis dives deep into the nuances of coaching techniques, providing invaluable insights and feedback to the coaches. The result? A continuously improving feedback loop that refines and perfects coaching strategies, ensuring the utmost value and growth for both coaches and their clientele. As pioneers in this novel venture, we're gearing up to define robust marketing and sales strategies to make a mark in diverse markets and set new benchmarks in the coaching domain.
Sponsor
- Rolplay Clouding Solutions
Semester
- Fall 2023
Academic Area
- Organizations Strategy and International Management

Software