WISE Certification Consumer Project

Project Description

We have developed a B2B program called WISE Certification. It stands for Wireless Industry Service Excellance. It was developed for technicans and owners of mobile repair shops to ensure the industry was well trained and had a consistent platform. We have done very well and now have over 1500 technians and many stores that support WISE.

Now it is time for a consumer outreach. We would like you to develop the strategy, website and social platforms to launch this to the consumer world.

Project Details

Summary
- Developing a B2C marketing strategy in a growing catagory
Sponsor
- CTIA
Semester
- Spring 2023
Academic Area
- Marketing

Advertising